Meet the founders
Brave mindsets. Unique approaches.
We help the investors to take part in the blockchain’s economy.
Edu
Forte
CEO
“Blockchain is just the 1st step of a mayor financial disruption.”
Backstory
Back in 2011, I arrived in Barcelona after spending my entire university life between a Law degree and a master's in Management in Buenos Aires, where I was born and raised.
Multi-cultural Barcelona inspired me a lot, so I decided to build Betahaus together with a couple of friends. Betahaus is the first large European co-working space with more than 5,000 paid members across Berlin, Hamburg, Barcelona, and Sofia.
After a partial exit from Betahaus, I switched to a corporate career at Grupo Colonial and Aticco, taking advantage of my experience as Chief Marketing Officer.
My experience building companies within an innovative industry gave me the capability to understand finance and regulation when opening new markets, such as the one that may affect the crypto landscape.
I am also passionate about financial markets. I am a Board Member of Rosebud Ventures, an asset-backed investment fund that primarily invests in real estate. I have been investing in traditional finance for more than 10 years, and I bought my first Bitcoin in 2014.
Pursuing to
"I am committed to building a new breed of digital asset management company that brings together traditional finance and blockchain technology. I believe that we are in prime time to enable investors to build their digital wealth with a long-term approach.”
Personal Side
Photography / Investment / My lovely family / Playing Guitar and Piano / Reading a lot
Claudia
Giraldo
CMO
“We’re ready to allow people building their digital wealth.”
Backstory
When I started my career as a PR consultant back in 2016, I spent a lot of time working with big tech clients such as Intel and Amazon Web Services.
I worked with innovators and builders, and years later, I began building communications campaigns for startups across Europe.
I think that was the turning point that awakened my entrepreneurial spirit, leading me to start my own PR agency and my own startup.
I enjoy building companies from scratch, but most of all, I love that "eureka moment" when you find the idea that will change the status quo of a market or industry.
I also love being close to entrepreneurs, building communities, and sharing my knowledge and experience with young professionals.
I specialize in content strategies and have spent the last few years networking with key opinion leaders in the innovation and financial sectors.
In the last 5 years of my career, I have focused on the blockchain space, building campaigns and reputations for crypto and web3 companies.
Pursuing to
“Blockchain is going to change how we buy, sell and transfer assets in the digital space, it’s a truly revolution and I don’t want to miss it.
At CommonSense we want to encourage people to participate of the new financial system in the blockchain.”
Personal Side
Sports / Electronic Music / Startups / Cooking / Reading
Luciano
Insua
CTO
“Blockchain it’s the next revolution, and I’m committed to be part of it.”
Get in touch:
Backstory
In 2005, I graduated as an IT engineer from the University of La Plata (Buenos Aires). Soon after, I started working for Oracle, building projects with a team of six people under my management.
I moved to Barcelona in 2011 and spent a couple of years building my tech career. However, I took a break from the tech industry when I co-founded 'Mrs&Ms Focus', an audiovisual production company that was behind many relevant campaigns for top European fashion brands.
This period of my life allowed me to reconnect with my creative side. It was during this break when I discovered what blockchain was - it blew my mind - and found inspiration to start coding new things on the internet again.
I started specializing in Solidity in 2018, but also reinforced my background in React and Typescript.
I have been building for Web3 for four years and have been a crypto investor and proficient technical analyst since 2015.
Pursuing to
"I am driven by the belief in financial inclusion, empowerment, innovation, and education, which fuels my commitment to making long-term investments in crypto available for the masses.”
Personal Side
Photography / Art / My kids / My Wife / Mallorca / Sweden